Branding
"A brand is a person’s gut feeling about a product, service or organization." - Marty Neumeier
"Why do you need a brand?" I always ask a client. I have to make sure about a problem and a goal at the beginning. Once a client and I align a vector of the project, I start to research about industry, competitor and user. I organize information, create contents based on what an audience needs and tell their story with an appropriate voice.
UX Design
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
I believe that a design project has a certain answer. I apply user experience principal to find the answer. A client is an expert in their industry. I research a lot and ask question. I take each steps, research, user flow, brand attribute, persona, information architecture, wireframe, prototype before creating a design.
Web Design
"People don't buy what you do. People buy why you do it." - Simon Sinek
Every business has to have a website. Every business should tell what you do and how you do. However, client sometimes doesn't have a mission. That's a problem. Nowadays, there are many types of business, BtoB, BtoC, DtoC etc. Whatever client's business is, I prioritize contents and express client's mission and voice on their website.
Graphic Design
"Ultimately, the design is an attitude of the designer."
This is a fundamental, but important skill. print, web or digital marketing, whatever the output is, a designer has to know a hierarchy of information. This skill is not able to acquire at 1 or 2 years of college. A designer has to experience over and over again rather than knowledge. It's an aggregation of a lot of components.
Digital Marketing
"A beautiful graphic with no result is garbage."
I cannot guarantee to improve a profit, but I focus on a result. Therefore, I provide a marketing service, Google Ads and Facebook Ad. I define an appropriate keyword and design the process which an audience finds a client's product/service efficiently. I submit a report every 3 months, show the number before and after.
Design Thinking
"Everyone is creative." - Creativemornings
Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it?
